Marketing Communications & Branding Essay Example | Topics and Well Written Essays - 1000 words - 2

Marketing Communications & Branding - Essay ExampleAs part of analyzing the success story of ALDI, the callers target market will be identified followed by examining the type of selling communication tools the company is utilize to promote the corporate make. afterwards discussing the key external factors that may have affected ALDIs brand, ways on how these factors could alter the companys decision to select the best marketing communication tools will be tackled in details.The target market of ALDI includes people of all gender who are the price conscious, decision-maker, and purchaser of grocery products. Regardless of informal orientation, financial standing in life, or educational background, the target market of ALDI includes people of all ages.In order to promote the ALDI brand to its target consumers, ALDI is using a wide-range of personal and non-personal communication channels such as company website, social networking sites, and mobile advertising (Grill, 2008). With the use of the company website, ALDI regularly reminds the people that ALDI as a company is a brand that offers affordable consumer products. This particular marketing strategy is effective in terms of keeping price conscious individuals sure to the brand ALDI. As a result of having a positive experience with regards to the companys product prices and the quality of customer services, it is the customers who share their personal experiences with former(a) people.With regards to the company logo, initial A in ALDIs logo reminds the people that they can easily purchase a wide-range of affordable products simply by visit the companys store sites (ALDI, 2010 a). (See Logo below)Establishing a strong brand is important in terms of making the ALDIs target consumers feel more than associated and stay loyal with the brand. In line with this, public news report could either help increase or decrease the reputation of a brand such that a good publicity could encourage more buyers to stay lo yal with the brand